Why Gen Z Is Drinking Less — and Demanding More From a Night Out
The story is not that young adults stopped going out. National survey data says they go out more than average — they just want the night to be worth leaving the house for.
- Gallup: 50% of US adults aged 18–34 drink, down 9 points from 2023
- Two-thirds of that age group now say moderate drinking is bad for health
- NIQ: 72% of Gen Z visit bars and restaurants weekly — 16 points above the average consumer
- Of Springfield's 26 verified venues, 12 publish recurring weekly programming and 14 publish none
Read the reportPublished 2026-08-17